In the COOL JAPAN zone you find booths that showcase Japanese specialties and cutting-edge technologies. 

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COOL JAPAN Booths (marked in blue on the map)　

1. LEIDEN UNIVERSITY – FACULTY OF HUMANITIES [Information]
2. TANITA [Body composition testing]
3. YAKULT [Tasting of Yakult]
4. NINTENDO [Gameplay stand]
5. EMBASSY OF JAPAN [Quiz, Kendama, Origami, Information]
6. MITSUBISHI MOTORS [Car exhibition] 
7. YANMAR [Tractor exhibition & ’Test ride’ for kids]
8. ANA – ALL NIPPON AIRWAYS [Quiz & Games]
9. YAMA FOODS [Japanese food products]