COOL JAPAN

In the COOL JAPAN zone you find booths that showcase Japanese specialties and cutting-edge technologies. 

Participants of Japan Festival 2026

COOL JAPAN Booths (marked in blue on the map)　

  1. TV TOKYO Who wants to come to Japan? [interview]
  2. Mitsubishi Motors [car exhibition]
  3. Yama Food [Japanese food products]
  4. Yama Food [Japanese food products]
  5. Yakult [tasting of Yakult]
  6. TANITA [body composition testing]
  7. Yanmar [tractor exhibition & ’test ride’ for kids]
  8. Heuschen & Schrouff Oriental Food [Japanese food products]
  9. Embassy of Japan in the Netherlands [quiz, kendama, origami, information]
  10. Universiteit Leiden, Japanstudies [information]
  11. MSIG Europe [game & photo booth]
  12. Yakult [Yakult Vitals]