In the COOL JAPAN zone you find booths that showcase Japanese specialties and cutting-edge technologies. 

COOL JAPAN Booths

• ANA – ALL NIPPON AIRWAYS
• Embassy of Japan
• Kawasaki Motors Europe
• LEIDEN UNIVERSITY – FACULTY OF HUMANITIES
• Louwman
• Mitsubishi Motors
• SAPPORO BREWERIES
• Tanita
• Yakult
• YAMA FOODS
• Yanmar